"What Music" was an online and offline campaign for social media, email, it included curated playlists, and three-sheets. The area around around Carnegie Hall was almost empty in the summer of 2020, but there were still the locals that live around there, and I thought it could be a fun way to connect and engage with them or anyone else who passed in the street. Each one of the 17 layouts asked what music are you listening to in different situations such as cooking, working, relaxing, etc., and we asked people to post online what there were listening so with the hashtag #CHCommunity. 

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